It’s always exciting to see a large and influential company real making strides towards true ecological products. Gillette (owned by Procter & Gamble Co.), as redesigned their Fusion ProGlide’s packaging. The new design incorporates moldable pulp and the need for plastic (by a remarkable 57% less than the original clamshell outer packaging and razor tray). The new material they are using is made from a slurry of raw materials which are very fibrous. The main ingredients include bamboo, bulrush, and sugar cane.
Procter & Gamble’s 2020 sustainability goal is centered around incorporating 100% renewable and/or recycled materials into every not only every product, but also all of their packaging. According to Damon Jones, global communications director for Procter & Gamble’s grooming and shave care operations:
“We were able to reduce the environmental impact of the packaging without compromising safe, effective delivery of the product. We took a design-led approach to environmental sustainability and are committed to reducing the environmental impact of our products and operations without compromising on the quality,”
Overall, the new design for the packaging has a great reduction on the amount of materials (with a 20% reduction in the gross weight of the package). The product’s previous packaging also included a small amount of PVC which has been eliminated through the redesign. For those who don’t know, Gillette makes most, if not all, of their of their products locally, on site in Boston, Massachusetts. Gillette also renovated and added on to their old mill building, conserving the property instead of tearing down and building new.